A Cyber Lion winner, the Puma Beatbot is a programmable, self-driving, line-following robot made to push runners by giving them a real visual target to beat. Consistent with Puma's brand mission "Forever Faster," the Puma Beatbot pushes you to run even faster.
I won my first Gold Lion for this 360 project. It may seem a simple idea now, but at the launch of this campaign, the 360 camera did not yet exist. We created our own system to shoot 360 video that, when combined with the iPad's gyroscopic functionality, created a unique experience to demonstrate the strength of the Renault Espace car.
“More Share, More Show” was an interactive event that was created to promote the music festival Orange Rockcorps.
To guarantee that people would discuss Orange Rockcorps on social media, we arranged for surprise stages and side events to appear during the night of the festival every time a certain number of audience members shared a post on Facebook, Twitter, or Instagram. The more sharing they did the more show they got.
